IN DEPTH With increasing pressure on build-ers to produce high-quality homes amid a labor shortage, it’s vital that dealers serve as an educational part-ner, with a working knowledge of the products they sell and how those prod-ucts function as a system. Numerous tools and tech packages are available to assist dealers on being such a re-source, while likely increasing their own volume and profitability in the process. ■ Katy Tomasulo is a Seattle-based freelance writer, editor, and content marketer with 17 years of experience covering the LBM industry. INTERNET INFORMATION To learn more about these companies’ products, visit their websites. Companies highlighted participated in this article. APA-The Engineered Wood Association: www.apawood.org Anthony Forest Products: www.anthonyforest.com BlueLinx: www.bluelinxco.com Boise Cascade: www.bc.com Canfor Corp.: www.canfor.com Georgia-Pacific: www.buildgp.com Huber Engineered Wood: www.huberwood.com LP Building Products: www.lpcorp.com MetsaWood: www.metsawood.com Norbord: www.norbord.com Potlatch: www.potlatchcorp.com QB Corporation: www.qbcorp.com Roseburg Forest Products: www.roseburg.com Rosboro: www.rosboro.com RoyOMartin: www.royomartin.com Sierra Pine: www.sierrapine.com Stimson Lumber: www.stimsonlumber.com Swanson Group: www.swansongroup.com Universal Forest Products: www.ufpi.com Weyerhaeuser: www.woodbywy.com WHAT’S NEW IN PANELS It’s not just the joist and beam manufacturers that have been busy. “U.S. housing starts are expected to grow for at least the next couple of years. Wood products, in par-ticular, should enjoy the lion’s share of the wall-sheathing market for the foreseeable future,” says Leigh Ann Purvis, Marketing and Corporate Communications Manager for RoyOMartin. “Panel manufacturers are looking to develop products suitable for multiple uses.” Indeed, much of the innovation in structural panels involves products that reduce labor, solve challenges, or boost efficiencies. Huber is well known for its ZIP System, which combines structural sheathing with an integrated water-resistant barrier. Its most recent addition is ZIP Insulated R-Sheathing. “Our theme within ZIP products is to try to combine multiple functionalities and steps into one product,” says Allen Sealock, Product Director for ZIP system. “Even the non-insulated version of ZIP combines the water-resistive barrier. From the labor standpoint, you’re simplifying the process. It’s all about speed and ease of installation, especially in the current labor environment.” Georgia-Pacific is reducing steps with its ForceField product, which also combines sheathing with an integrated air and water barrier. This summer the company launched ForceField Corner Seal, a semi-rigid polypropylene with a living hinge down the mid-dle; by bending in either direction, it makes it easy to flash both inside and outside corners. GP says ForceField is 37% faster than installing sheathing and housewrap separately. “They’re having trouble getting crews on the job,” says Jeff Key, Senior Marketing Man-ager. “Any way we can help people get in and off their jobsites and doing a task faster, builders definitely appreciate that.” Designed for use with the company’s ForceField sheathing with integrated weather barrier, Georgia-Pacific’s ForceField Corner Seal is a 4" wide, semi-rigid polypropylene with a living hinge that makes it easy to flash inside and outside corners. It comes in 200-foot rolls and cuts to length. 64 LBM JOURNAL SEPTEMBER 2017 Huber Engineered Woods’ ZIP System Insulated R-sheathing combines structural sheathing, an integrated water-resistive barrier that eliminates the need for housewrap, and a built-in continuous foam insulation. The R-9 version meets prescriptive continuous foam requirements in the energy code.